Kenya · East Africa · Available for select brand partnerships
MEDIA KIT · 2026

A storyteller of places, beauty and everyday life.

I’m Racheal Murungi, originally from Rwanda, raised in Uganda, and now building a life in Nairobi, Kenya.

Through my content, I share the places I discover, beauty and skincare rituals I love, memorable experiences, and the little moments that make everyday life beautiful.

Black-and-white portrait of Racheal Murungi
Racheal Murungi · Kenya
Creating inSkincare✳Travel & Hospitality✳Lifestyle✳Wellness
Racheal Murungi in a red dress
Intentional stories. Real connection.
01 / MEET RACHEAL

A storyteller for a modern African audience.

My work brings together lifestyle, travel, beauty and personal storytelling. I partner with brands to create authentic, visually engaging stories that inspire discovery, connect with audiences and bring products, places and experiences to life.

Skincare & self-careTravel & hotelsEveryday lifestyle
02 / AUDIENCE & REACH

Meaningful connection, measured.

A community centered on discovery, beauty, and lived experiences, with an audience across Kenya, Uganda, and wider East Africa.

TikTok analytics · Sep 10–Nov 8, 2026

417.7KPost views
10.2KProfile views
29.3KLikes
290Comments
1.6KShares
189.7KTotal viewers
96.4KNew viewers

Who’s watching

78% female · 22% male · 0% other

Instagram: 24K followers, as reported in the original supplied 2026 media kit. Separate from this TikTok reporting period.

Where stories connect

Kenya64.0%
Uganda25.4%
Tanzania2.1%
United Arab Emirates1.6%
United States1.0%
South Africa0.5%
Rwanda0.5%
Canada0.4%
Qatar0.4%
Saudi Arabia0.4%
Other3.7%

Source: supplied TikTok analytics screenshots, Sep 10–Nov 8, 2026. Location percentages are displayed as reported by TikTok and may differ from 100% due to rounding.

03 / CREATIVE PORTFOLIO

Stories that feel personal.
Content that travels further.

Three connected pillars shaped by authentic experiences and considered visual storytelling.

01 — Skincare

Beauty & rituals

Skincare education, personal care routines, product storytelling, and thoughtful everyday recommendations.

02 — Travel

Places & escapes

Immersive hotel experiences, destination storytelling, cultural discovery, and hospitality features.

03 — Lifestyle

Life in the details

Home, wellness, city discoveries, self-care, and the moments that define modern lifestyle.

Watch the stories.

These players are provided by Instagram and TikTok and may use cookies. If a player is restricted by your browser, region or the post’s privacy settings, use “Watch on Instagram” or “Watch on TikTok” beneath it.

04 / SELECTED PARTNERSHIPS

Trusted to tell the story.

Selected brand relationships across travel, mobility, beauty, and self-care.

Diamonds MalindiHospitality
UberMobility · Nov–Dec 2026
Darling UgandaHair & beauty
Core-Skin ClinicSkincare
Tour Hero TravelTravel experiences
FEATURED PARTNERSHIP · TRAVEL & HOSPITALITY

Diamonds Malindi

A travel and hospitality collaboration showcasing the destination, guest experience and the beauty of exploring Malindi through lifestyle-led storytelling.

CREATIVE CONTENT · HOTEL EXPERIENCE · ORGANIC SOCIAL
Brand partnership · Mobility & lifestyle

Uber

Two-month campaign across November and December 2026, featuring original Reels cross-posted to TikTok and Instagram, supporting posts, and Stories. Campaign reporting is included in the engagement.

SHORT-FORM VIDEO · SOCIAL CONTENT · CAMPAIGN REPORTING
05 / HOW WE WORK

A thoughtful creative partnership.

From first conversation through final reporting, every collaboration is grounded in brand fit, clear goals, and content that resonates naturally.

01

Share the brief

Tell me about your brand, the objective, timeline, creative needs, and usage plans.

02

Align on the concept

We agree on deliverables, creative direction, approval process, and scope.

03

Create & publish

I develop authentic content with the audience, platform, and brand story in mind.

04

Review performance

Campaign reporting and next-step opportunities are discussed as agreed.

06 / LET'S COLLABORATE

Let's make something worth remembering.

For collaborations, ambassador partnerships, or creative projects, I'd love to hear what you're building.

Download PDF kit ↓

Or email virtualracheal@gmail.com